VanillaSoft

VanillaSoft is an integrated sales engagement platform designed to streamline sales workflows and increase productivity. Key products and features include

1) Lead Routing: Offers queue-based lead routing to streamline the process of connecting leads to the right sales reps

2) Auto Dialing: Automates call dialing, enabling sales teams to make more efficient calls and increase overall productivity by minimizing manual dialing errors

3) Call Recording: Record and review calls to provide actionable feedback and improve sales techniques through performance analysis

4) VoIP: Provides high-quality, enterprise-grade phone services for businesses of all sizes

5) Logical-Branch Scripting: Dynamic call center scripting helps guide sales conversations through each step of the sales cycle with customized messaging

6) Appointment Setting: Appointment scheduling software helps teams schedule more meetings and manage their calendars

7) Lead & Sales Tracking: Provide complete visibility into lead management and sales activities with lead and sales tracking tools

8) Email & SMS Marketing: It automates outreach via email and SMS, empowering inside sales teams with integrated communication tools for engagement

9) Sales Intelligence: Provides access to VanillaSoft’s database of over 40 million (as of August 2024) B2B contacts, allowing sales teams to enrich their prospect lists and improve targeting

VanillaSoft is integrated with various platforms including CRM systems (like Salesforce), communication tools (such as VoIP providers and Vidyard), productivity applications (like Zapier and DocuSign), and payment gateways.

VanillaSoft claims to increase caller productivity by up to 296% with its auto-dialing capabilities and provides real-time insights into every lead, facilitating better management and visibility. 

In October 2020, the company acquired email outreach platform Autoklose to integrate its email campaign automation and sales cadence capabilities.

Key customers and partnerships 

As of August 2024, the platform had served more than 8,500 customers.