Lalaland

Lalaland is an Amsterdam-based fashion technology startup founded in 2019 by Michael Musandu and Ugnius Rimsa. The company utilizes artificial intelligence to generate hyper-realistic virtual fashion models of diverse body types, ages, sizes, and skin tones for ecommerce platforms. Lalaland's AI-powered technology aims to create a more inclusive, personalized, and sustainable online shopping experience for fashion brands, retailers, and customers.

The company's flagship product, the Genesis Meta Model Creator, allows fashion brands and retailers to create customized AI-generated models, reducing the need for traditional photoshoots. This approach can potentially cut photography and production costs by up to 70% compared to conventional methods. Lalaland's platform enables brands to showcase their products on a wide range of virtual models, allowing shoppers to see clothing on body types that resemble their own.

Lalaland's technology has shown promise in improving key metrics for online retailers. The company reports that using their AI models can increase click-through rates by up to 140% and conversion rates by 15%. Additionally, Lalaland claims its personalized virtual fitting experience can help reduce return rates, potentially decreasing them from around 40% to 30% for women's wear.

As of March 2023, Lalaland had raised approximately EUR 2.7 million in funding. The company has expanded its team to 16 people, representing eight nationalities. In 2024, Lalaland was recognized for its innovative approach, with founder Michael Musandu being included in the "Forbes 30 Under 30" list in 2023.