Buzzoole

Buzzoole is an influencer marketing platform that connects brands with social media creators to reach relevant audiences through authentic content. The company utilizes artificial intelligence and machine learning algorithms to analyze data from creators' accounts, enabling brands to identify and collaborate with influencers who have a high affinity with their products or services. Buzzoole's proprietary technology automates the process of recognizing, measuring, and optimizing influencer marketing investments.

One of Buzzoole's key features is its fraud detection tool, which leverages first-party data from Instagram to identify fake accounts, followers, and engagements. This tool addresses a significant concern among brands, as research has shown that up to 20% of Instagram accounts employ fraudulent techniques. By providing brands with more accurate insights into influencers' genuine followings and engagement rates, Buzzoole aims to increase confidence and investment in influencer marketing campaigns.

Furthermore, Buzzoole has partnered with Nielsen, a global measurement and data analytics company, to develop an industry-first Influencer Marketing Benchmark. This benchmark allows marketers to measure the effectiveness of influencer campaigns against other marketing channels, addressing a common challenge in gauging the impact of influencer marketing programs. The benchmark includes metrics such as True Reach, Ad Recall, and Brand Effect, providing brands with a more comprehensive understanding of their campaigns' performance.

In addition to its technology offerings, Buzzoole claims to have worked with over 850 international brands and boasts a community of more than 260,000 creators from various countries. The company has expanded its operations from its headquarters in Naples, Italy, to offices in the US and the UK, reflecting its global growth.