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ViralGains

Marketing Automation
Product stageSegments
Early
?
AdTech, Marketing data & analytics
?

ViralGains offers “Odyssey” which is a customer journey and insights platform that enables firms to reach their target audience and send them personalized and interactive video ads across mobile web or connected tv. The platform can present interactive ad experiences to gather insights and feedback from the customer and analyze it in real-time. Using the platform’s proprietary machine learning (ML) system, firms can anticipate customer queries and automate responses to scale its advertising campaigns. By August 2020, ViralGains customers included around 100 of the Fortune 500 companies.

According to the firm and its investors, a unique aspect of Odyssey is that it creates personalized video ad experiences at different points along the customer's journey, which the firm believes leads to forming more authentic connections with consumers. As per a study done by ViralGains, MAGNA, and IPG Media Lab (in January 2019), the platform claims to have helped firms double their website visits and reduce the number of wasted impressions by 59%.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Company Brief


HQ location:
75 State Street Boston MA USA
Founded year:
2012
Employees:
51-100
Total Funding:
USD 28.7 million

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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