Promoty

Promoty is an influencer marketing platform that helps brands and agencies discover, manage, and collaborate with relevant influencers across social media platforms. It offers a comprehensive suite of tools, including an influencer search engine, influencer analytics, influencer relationship management (CRM), and content tracking capabilities.

At the core of Promoty's offering is a global database of over 250 million influencers on Instagram, TikTok, and YouTube. Brands can leverage advanced filters and search criteria to find influencers that align with their target audience, interests, and goals. The platform provides detailed analytics on each influencer's profile, including reach, engagement rates, audience demographics, and authenticity scores to identify potential fake followers.

Promoty's influencer CRM allows brands to organize and manage their influencer relationships efficiently. They can create boards, add notes, labels, and attach files like contracts or briefs for easy collaboration. The platform also facilitates direct communication with influencers through an integrated chat feature, streamlining negotiations and content approvals.

Additionally, Promoty offers content tracking capabilities, enabling brands to monitor and analyze the performance of their influencer campaigns. They can track Instagram posts, stories, and reels, and access comprehensive reports on engagement metrics, reach, and overall campaign performance.

Key customers and partnerships

Since its inception in 2017, Promoty has established itself as the leading influencer marketing platform in Northern Europe, serving brands and agencies across the Baltics, Scandinavia, and the Netherlands.