Videate

Videate is a video automation platform that leverages AI technology to generate software how-to videos. Founded in 2019 and headquartered in Austin, Texas, the company offers a solution that automates the creation and updating of training, customer success, sales enablement, and product marketing videos. Videate's platform allows users to produce videos by simply writing scripts, which are then automatically synced with visuals from the software being demonstrated. The system incorporates human-like mouse movements, animations, highlights, callouts, and text-to-speech narration.

The company's technology aims to streamline the video production process, particularly for software companies that need to frequently update their video content to reflect software changes. Videate's platform integrates with various document formats, including Google Docs, Microsoft Word, and XML, allowing users to create videos directly from their existing documentation. In May 2023, Videate partnered with WellSaid Labs to enhance its text-to-speech capabilities, offering users access to 140 AI voice options for video narration.

Videate's platform supports multiple languages, enabling users to generate videos in over 100 languages and dialects. This feature allows global companies to create native-language videos for various markets efficiently. The company's technology also includes features such as persona management for voice and cursor appearance configurations, and plugins for popular authoring tools like Google Docs and Oxygen XML.

Key customers and partnerships

Videate's customer base includes notable software companies such as VMware, Cisco, Blue Yonder, Procore, and Docebo. In May 2024, the company reported adding new customers like Reputation, Asana, AppFolio, Employ, Venafi, and ThoughtSpot. Videate has also observed increases in the number of videos generated per customer per month, indicating growing adoption of its platform.

In May 2023, Videate formed a partnership with WellSaid Labs, a provider of AI voices, to integrate high-quality text-to-speech capabilities into its video automation platform. This collaboration allows Videate users to access WellSaid Labs' library of realistic AI voices for their auto-generated software how-to videos, enhancing the overall quality of the produced content.