Everyone wants in on the business potential of emerging industries and insurers are no exception. Insurance incumbents are constantly on the lookout for business opportunities to keep abreast of new technological developments and changing consumer habits. A survey by Deloitte found that 96% of US insurance financial executives fast-tracked digital transformation initiatives in 2021. After all, a highly mature industry like insurance needs new innovative products, digitized operations, and new business models to grow and survive in the modern world. 

Insurers have already started incorporating various technologies like AI, connected devices, automation, and robotics into their in-house offerings and operations. However, they are also looking to invest, partner, and acquire innovative startups that can help accelerate business footprint or product expansion and perhaps diversify risks. 

In this Edge Insight, we take a deep dive into some of the top insurers’ portfolio holdings. We aim to break down their investment and M&A activities as well as partnership initiatives. By doing so, we hope to uncover their preferred way of entering into emerging industries, historical trends, diversification strength, and more.