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Digital Privacy Tools

Christina Cacioppo, CEO of Vanta, on the value of SOC 2 compliance for startups

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Startups proliferate, and while all eyes are on product-market-fit, other mandatory compliance requirements like GDPR and SO2 are brushed off, until they can no longer be ignored—or worse, it presents a stopgap before onboarding a big client! Christina Cacioppo, CEO of Vanta, talks of how initial pushback and skepticism about its product was wrong, as prioritizing the security of a product became pivotal. Steps like standardizing the compliance certification processes and simplifying verification to a dashboard function, to name a few, have minimized the otherwise consultant-auditor-heavy process. Learn about what problems digital privacy tools are solving.


The following interview was conducted by Sacra—June 2022

Background

Christina Cacioppo is co-founder and CEO of Vanta. We talked to Christina to learn more about the trend of startups helping companies acquire certifications like SOC 2, how they're thinking about automating away the manual, time-consuming processes involved on the back-end, and how these kinds of businesses cooperate and co-exist with auditors.

Questions

1. Can you start off by talking a little about Vanta and the problem you're solving?
2. Can you talk a little about why compliance emerged as an interesting-enough subject for you to start a company around?
3. You said your thesis has been validated faster than you expected. How do you think about why that happened—is the PLG motion a big part of it?
4. Carta positioned themselves as helping lawyers rather than replacing them. Are you seeing anything like that emerge in the compliance space with auditors?
5. How do you think about expanding from SOC 2 to all these other kinds of certifications?
6. What is the recurring value that customers of Vanta get that justifies the recurring SaaS business model?
7. How did this process of getting compliance certification work before Vanta?
8. On the flip side, how does the process of getting these compliance certifications change with Vanta?

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