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Content Creation Tools

Content Creation Tools

Jasper teardown: A GPT-3-based enterprise workflow tool

Jasper is a content creation platform that leverages OpenAI's foundational GPT-3 framework to help users write marketing content. While the platform was initially popular for writing Facebook ad copies, it has expanded to include features like Boss Mode which allows users to write long-form content such as blog articles, social media posts, and stories. It also provides integrations such as search engine optimization (SEO), grammar checks, and plagiarism checks that make it easy to use without the need for manual adjustments to GPT-3 settings. Our content partner Sacra’s company teardown (November 2022) takes a deeper look at Jasper’s financials, business model, competitive environment, and market opportunities.

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