Whether it's the neighborhood convenience store deciding when to restock fast movers or Silicon Valley gearing up for the next big thing, the modern company relies on some form of data for nearly all its decisions.

Data is ubiquitous and companies are accumulating it from multiple sources like point-of-sale systems, cloud environments, and social media accounts. Customers generate thousands of petabytes in data every day, allowing businesses to leverage this to identify new opportunities and drive revenues while improving and expanding their product offerings.

The phrase "data is the new oil" certainly stands true; however, just like crude oil, refining is crucial in making it useful!