Oura is a health tech company that produces smart rings to track sleep, activity, and overall wellness. Its main product is the Oura Ring, a titanium ring with sensors measuring heart rate, body temperature, movement, and other biometrics.
The Oura Ring is paired with an app and enables users to track several facets of their lives, including sleep, heart rate, fitness, wellness, and period cycles.
The app can be used to see the results of the Oura ring’s sleep tracking, including access to sleep quality measurements, personalized suggestions on improving sleep quality, blood oxygen measurements, calorie tracking, workout tracking, and access to a library of audio wellness sessions. Oura claims its advanced sensor technology and data analytics capabilities deliver more accurate health insights than wrist-worn devices.
As of September 2024, Oura sold over 2.5 million rings globally and raised USD 148.3 million in funding.
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