Betterment: The investment app with automated investing, financial planning, and cash accounts
Betterment is a robo-advisory platform that offers both digital-only and hybrid investment management services for individuals and businesses.
For individuals, Betterment provides automated investing through stock and bond ETFs, cryptocurrency portfolios, IRAs, and FDIC-insured high-yield savings and checking accounts via nbkc bank.
Betterment's platform supports businesses with 401(k) benefits, investment services, and student loan management. For advisors, it enables custom portfolio management using automated trading.
In June 2023, Betterment partnered with Ascensus, a FinTech solutions provider, to introduce employee wellness offerings that include 401(k), student loan management, personal retirement and investing, financial coaching, and educational savings.
Below, we present a detailed company teardown published by our content partner, Sacra, which takes a deeper look at Betterment's financials, business model, competitive environment, market opportunities and risks.
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