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Retail Trading Infrastructure

Retail Trading Infrastructure

Betterment: The investment app with automated investing, financial planning, and cash accounts

Betterment is a robo-advisory platform that offers both digital-only and hybrid investment management services for individuals and businesses. 
  • For individuals, Betterment provides automated investing through stock and bond ETFs, cryptocurrency portfolios, IRAs, and FDIC-insured high-yield savings and checking accounts via nbkc bank.
  • Betterment's platform supports businesses with 401(k) benefits, investment services, and student loan management. For advisors, it enables custom portfolio management using automated trading. 
  • In June 2023, Betterment partnered with Ascensus, a FinTech solutions provider, to introduce employee wellness offerings that include 401(k), student loan management, personal retirement and investing, financial coaching, and educational savings.
Below, we present a detailed company teardown published by our content partner, Sacra, which takes a deeper look at Betterment's financials, business model, competitive environment, market opportunities and risks.

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