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HeyGen - Sacra Company Teardown

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HeyGen: The AI video and avatar generator

Imbuing emotion into human-digital interactions

Digital Humans

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    A deep dive into HeyGen&rsquo;s revenue, product, business model, competitive environment, and market opportunities&hellip;
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        As of 2024, HeyGen is valued at USD 0.5 billion, with USD 69 million in funding. Sacra estimated that HeyGen&rsquo;s annual recurring revenue (ARR) hit USD 22 million in May 2024, up ~10x YoY
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        HeyGen is a SaaS AI-powered avatar and video platform. Its key products include video avatars, streaming avatars, video translation, and personalized videos. The company&rsquo;s self-serve plans start at USD 49 per month for individuals, small teams, and larger enterprise plans.
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        The company faces direct competition from AI avatar video generator Synthesia. HeyGen also faces competition from Tavus, which provides an API for developers instead of a SaaS platform for integrating AI avatar technology into their applications.
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        HeyGen has potential opportunities to expand to similar markets, such as GenAI in video synthesis, video localization, and scalable video personalizations.
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