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Sacra - AI Wearables Landgrab

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Limitless: The AI wearable pendant for conversation management

From counting steps to saving lives and beyond

Wearable Tech

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    A deep dive into Limitless' competitive positioning relative to other AI wearable products
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        Limitless (formerly known as Rewind) launched in November 2022 as an always-on screen and audio recorder that uses optical character recognition (OCR) and local LLMs to give full text-search and chat-based retrieval over everything a user has seen, said, or heard on their computer. In May 2023, it raised USD 15 million at a USD 350 million valuation (a 495x multiple on its USD 707,000 in ARR).
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        Limitless launched the AI wearable Pendant to capture online and offline conversations. It announced it was returning its focus to meeting recordings and split meeting recordings into a separate platform from Rewind, which is branded as Limitless.
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        Limitless is now a multi-product company with USD 2.2 million ARR split across two different apps: Limitless, with USD 100,000 ARR and USD 1.3 million in Pendant sales, and Rewind, no longer receiving updates, with USD 2.1 million ARR.
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        While competitors like the Humane AI pin and Rabbit R1 aim to be general-purpose AI companions, Limitless is counter-positioning as a prosumer workplace tool with a focus on meeting productivity and collaboration. 
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EDGE Insights