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GrubMarket - Sacra Company Teardown

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GrubMarket: The B2B wholesale food marketplace and SaaS for distributors

Marketplaces and related solutions for selling goods and services online

Ecommerce Platforms

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    A deep dive into Grubmarket's revenue, product, business model, competition and TAM expansion.
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        Sacra estimates that GrubMarket generated USD 2 billion in revenue in 2023, up 54% YoY from USD 1.3 billion in 2022. Its rapid expansion has been driven by a combination of organic growth and strategic acquisitions, with the company having completed over 90 acquisitions to date.
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        GrubMarket generates revenue through B2B and B2C ecommerce platforms, connecting farmers and food producers with businesses and consumers. Additionally, its SaaS platform, WholesaleWare, offers financial, inventory, and logistics tools for wholesalers. Its customer base includes major names like Whole Foods, Costco, and Walmart, serving over 500 grocery stores, 8,000 restaurants, and 2,000 corporate offices.
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        GrubMarket operates a hybrid marketplace, capturing value across the food supply chain. For B2B, it connects farmers directly with businesses, eliminating intermediaries and offering better pricing. For B2C, it delivers fresh produce and food products directly to consumers, providing access to high-quality, locally sourced goods at competitive prices.
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        GrubMarket faces competition from traditional wholesale distributors like Sysco and US Foods and regional players such as Baldor Specialty Foods and Chefs' Warehouse. It also competes with online marketplaces like Amazon Fresh and Instacart and food tech startups like Choco and Afresh.
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EDGE Insights