EDGE Insights

EDGE Insights

icon
Filter
Older updates:

Esports January Scorecard: A new crypto sponsor for Guild Esports; Team Vitality teams up with Adidas

Stay sharp with our email newsletter.

Here’s a breakdown of the 26 new esports brand deals we tracked in January:
  • Guild Esports inked a GBP 4.5 million deal with crypto exchange Bitstamp
  • Team Liquid signed World of Warcraft's Limit Guild to enter the MMORPG space
  • Team Vitality partnered with Adidas to launch a semi-pro esports team
  • Simplicity Esports partnered with live stream broadcast company Huvi
  • Team organizations featured in 50% of the brand deals
  • Endemic brands were back in the lead with ~65% of the deals in January

Contact us

Gain access to all industry hubs, market maps, research tools, and more
Get a demo
arrow
menuarrow

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.