Online freelancing platform Fiverr on 11 February 2021 announced that it had acquired creative talent platform Working Not Working. The acquisition announcement immediately follows Fiverr’s launch of subscription-based freelancer services.  

Founded in 2011, Working Not Working was founded by Justin Gignac and Adam Tompkins. It offers a pool of freelancers with expertise in verticals such as advertising, design, production, and photography. The platform serves leading brands such as Google, Apple, Facebook, Netflix, and Spotify. Following completion of the acquisition, Working Not Working will remain an independent entity led by Justin and Adam. 

The acquisition will help Fiverr execute its strategy to move upmarket and cater to larger brands and agencies. Fiverr started out offering five-dollar gigs and has been innovative in carving out a larger market for itself through the expansion of verticals in its platform. The acquisition of Working Not Working will no doubt increase the quality of Fiverr’s freelancer pool moving forward. 

Founded in 2010, Fiverr is an Israel-based online labor marketplace offering over 300 categories of work with an emphasis on creative and creative-adjacent fields including graphic design, digital marketing, writing, programming, and animation.