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Foursquare partners with TikTok to measure in-store visits to support retail advertising
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May 11, 2022
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Marketing Automation

Marketing Automation

May 11, 2022

Foursquare partners with TikTok to measure in-store visits to support retail advertising

Partnerships

  • Foursquare, a location-based technology platform, announced a partnership with popular video-based social media platform TikTok to measure in-store customer visits to support advertisers in the retail and commerce space.  

  • The partnership will see integration between TikTok and Foursquare’s measurement product Foursquare Attribution allowing advertisers to measure the effectiveness of TikTok marketing campaigns and reveal new insights. 

<ul><li> Analyst QuickTake: The partnership follows in the wake of TikTok’s recent launch of its contextual advertising solution “TikTok Pulse,” and is likely to strengthen its ad measurement capabilities. Marketers using Foursquare’s services also stand to benefit from the integration as TikTok is gaining ground as a popular social media marketing and social commerce platform.</ul>

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