• Pitcher, a Switzerland-based sales coaching and integrated solution provider, raised an undisclosed amount of strategic growth funding from Crest Rock Partners.

• The company intends to use the funds for product development and global expansion.

<ul><li> Analyst QuickTake: Investor interest in Pitcher may reflect a broader trend of user preference for platforms that provide an integrated solution that covers the entire sales process including content management. At present, there are comparatively fewer startups operating in this space and this gap in the sales process is what Pitcher aims to resolve. Pitcher offers an all-in-one omnichannel tablet application called “Pitcher Super App” that features content management, personalized content, guided selling, coaching, and analytics for marketing, sales, and field teams.</ul>