Magic Leap, a producer of headsets focused on the enterprise applications of AR, announced its strategic partnership with IT and software development company Globant. Globant has a global network of more than 18,000 developers serving companies such as Coca-Cola, Unilever, and American Express.
Magic Leap expects to use the technical expertise of Globant to tailor its software solutions to enterprise customers. The team at Globant is expected to contribute to Magic Leap’s software development and product roadmap. Therefore, it will receive access to Magic Leap’s technology and devices, including the upcoming Magic Leap 2.
Analyst QuickTake: The move might be pivotal for the company, as it seeks to penetrate the enterprise segment. The company, which was initially focused on consumer AR and faced bankruptcy, replaced its CEO and shifted its focus toward the enterprise segment in October 2020 due to its failure to capture market share in the consumer space and the adverse effects of Covid-19.
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