AppsFlyer, a mobile data analytics platform, launched its data clean room, a secure private environment for app developers to collaborate with marketers to share product insights in a privacy preserving manner.
The new solution enables app developers to be in compliance with privacy regulations, where they would have full control over what data runs in the Data Clean Room and can define their own business logic, compliance, and data governance.
The firm claims that it launched the new solution after a successful closed beta, where users claim it has provided the ability to measure 100% of a marketing campaign’s performance.
<ul><li> Analyst QuickTake: The launch of the new solution is in line with AppsFlyer’s vision of the Privacy Cloud it is building in partnership with Intel , which the firm believes represents its next phase in the firm’s evolution. The Data Clean Room is expected to be the first of a suite of technologies to be introduced in line with this vision.</ul>
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