• Yotpo, an ecommerce marketing platform, launched “Yotpo Subscriptions for Shopify,” a self-service solution that enables Shopify merchants to launch a subscription offering to generate recurring revenue and build higher levels of customer loyalty. 

• The new solution is built natively into Shopify's user interface and claims a subscription service can be launched in under 10 minutes. Shopify Merchants with under USD 500 in monthly subscription sales face no upfront cost, while those who exceed this threshold pay 1% per additional transaction with no additional fees. 

• Yotpo stated that in the future its subscription service will be fully built onto Yotpo's ecommerce marketing platform and provide integrations with other Yotpo solutions including Loyalty & Referrals, SMSBump, and Reviews.

<ul><li> Analyst QuickTake: Yotpo has been doubling down on its ecommerce offerings, taking advantage of the growing interest in D2C brands where its latest service provides an affordable solution for small businesses to launch a subscription service. The future integrations are likely to further enhance this solution and complement other solutions such as its “Click-to-Buy” SMS offering , which may improve the customer stickiness of its subscription service.</ul>