• GumGum, an AdTech firm specializing in providing a contextual analysis intelligence platform, announced that it had received two additional patents on ad-insertion technology for overlaying ads. 

• The patents enable GumGum to automate the ad-insertion process where ads can be overlaid within video streams for ad-supported video-on-demand (AVOD) and ad-supported streaming TV.

• The firm claims that overlay ads are effective on channels like connected TV (CTV) and offers publishers additional monetization options across video streams.

<ul><li> Analyst QuickTake: The patents are likely to further strengthen GumGum’s presence in the CTV space, which began with the launch of its video-ad unit . It will also complement the partnerships and integrations GumGum has been entering into, which include the recent partnership with Invincible Entertainment (streaming service provider) and its integration with Xandr (demand-side ad platform) to bolster its user reach and the interoperability of its platform.</ul>