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Magnite partners with Primis to launch new video marketplace focusing on sustainability
Marketing Automation
Jun 15, 2022
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Marketing Automation

Marketing Automation

Jun 15, 2022

Magnite partners with Primis to launch new video marketplace focusing on sustainability

Product updates
Partnerships

  • Magnite, a leading independent supply-side ad platform (SSP), has collaborated with Primis, a video discovery platform to launch Sustainable Stream, a video marketplace that connects environmentally-conscious content creators with publishers and advertisers.   

  • The new service will facilitate the production and distribution of content related to combating climate change. 

<ul><li> Analyst QuickTake: The launch of the new video content marketplace parallels the strong financial performance Magnite recorded in Q1 2022 , which was supported by a growing contribution from connected TV (CTV) and reflects the strong potential for the segment as a marketing channel. Our recently launched content creation tools industry hub, which includes platforms and tools for discovering, creating, and managing digital content, identifies visual media creation tools such as Sustainable Stream as having attracted the most number of startups and the highest level of funding.</ul>

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