• Yotpo, an ecommerce marketing platform, partnered with data intelligence and digital wallet pass developer Fobi AI to launch a new Yotpo Wallet pass to enable brands to provide customer loyalty offerings at scale.

• The wallet pass will initially be offered to Shopify retail and ecommerce users and is expected to expand to other ecommerce platforms. Fobi will collect revenue from users as a one-time setup fee per retailer as well as a monthly licensing fee.

• The firm claims that the new digital wallet pass enhances Yotpo’s customer loyalty offerings by providing a way for users to manage Yotpo loyalty points on their mobile and streamline the process for redeeming loyalty points at physical stores. 

<ul><li> Analyst QuickTake: Yotpo has been improving its mobile-based product offerings, given the growing popularity of D2C ecommerce brands. Another case in point is the launch of its “click-to-buy” SMS feature , which it claims has resulted in a significant ROI lift for customers.</ul>