Echobot, a sales intelligence platform, announced that it has merged with lead generation platform Leadfeeder with EUR 180 million (~USD 189.5 million) provided by growth equity firm Great Hill Partners to support the merger. Additionally, Great Hill Partners has also committed to investing a further EUR 50 million (~USD 52.6 million) for the combined entity to strengthen its product portfolio via strategic acquisitions. As part of the investment, Derek Schoettle, Chris Gaffney, and Greg Stewart from Great Hill Partners will be joining the company’s board. 

The company expects to use the proceeds for product development, expanding its go-to-market (GTM) initiatives, and executing its overall growth objectives. The combined firm has a headcount of 250 in six offices across Europe and the US, serving more than 8,500 customers. Upon completion of the deal, the company will be co-led by Bastian Karweg, CEO of Echobot, and Pekka Koskinen, CEO of Leadfeeder. 

Finland-based Leadfeeder uses proprietary technology to gather insights on website visitors and convert prospective customers into sales leads. The platform connects to Google Analytics powered by an API integration to gather data on web traffic. It also features browser history, search functionality, browser behavior tracking, lead filter and generation, lead revisit notifications, and reporting. The platform is also integrated with customer relationship management (CRM) platforms HubSpot, Salesforce, and Zoho. It currently serves more than 60,000 users globally, including Tuxera, TecSurge, Futurelab, and Beck Technology.

Germany-based Echobot offers an AI-powered platform that supports the sales process for sales and marketing teams. The platform features B2B lead generation, data enrichment, segmentation analysis, company databases, analytics, and reporting. The platform currently serves 1,500+ companies, including Siemens, BabbelMollie, and Kyocera.