Wag!, an on-demand pet care services provider, has entered into a partnership with Tractor Supply, a rural lifestyle retail store operator, and its subsidiary Petsense, a pet specialty retailer, to provide a range of pet care services for its customers.
<ul><li>As per the agreement, customers who sign up for a Wag! account via TractorSupply.com or Petsense.com will receive a 20% discount on the first three services. Additionally, customers can access pet insurance services offered by Wag! subsidiary firm Petted.</ul>
Analyst QuickTake: With the easing of the pandemic and pet owners adopting a more active outdoor lifestyle, Wag! attempts to revive its market presence by partnering with national brands and companies to promote itself to pet owners. This is in line with other initiatives such as its partnership in May 2022 with Kimpton Hotels & Restaurants, a hotel and restaurant brand owned by IHG Hotels & Resorts, to provide dog walking services (on-property and at-home) for guests staying at the hotel properties nationwide.
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