<div>
  <ul>
    <li>
      <p>
        eBay, a leading ecommerce company, has acquired KnownOrigin, an NFT marketplace platform, for an undisclosed amount. As per the deal, KnownOrigin&rsquo;s IP, team, and its three co-founders will be absorbed into eBay.
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        The acquisition is expected to strengthen eBay&rsquo;s position in the collectibles market by catering to the increased demand for digital collectibles.&nbsp;
      </p>
    </li>
  </ul>
  <ul>
    <li>
      <p>
        Founded in 1995, eBay is a leading ecommerce platform that operates in over 190 markets worldwide. In FY2021, the company generated USD 10.4 billion in revenue and recorded a gross merchandise volume of USD 87.4 billion.&nbsp;
      </p>
    </li>
  </ul>
  <p>
    &lt;ul&gt;&lt;li&gt;
    <b>Analyst QuickTake</b>
    : While the company is currently heavily invested in the trading of physical goods, it made a significant step toward the digital collectibles market by enabling the trading of NFTs on its platform for the first time in 
    <a href="https://techcrunch.com/2021/05/11/ebay-embraces-nfts/">
      May 2021
    </a>
    . Most recently (
    <a href="https://sp-edge.com/updates/10627">
      May 2022
    </a>
    ), the company also launched its first set of NFT collections. Compared to crypto-native NFT marketplaces, eBay is likely in a unique position to attract a new group of NFT collectors and creators due to its established prominence in the ecommerce space.&lt;/ul&gt;
  </p>
</div>


<div>
  <p>
    <a href="https://www.prnewswire.com/news-releases/ebay-acquires-leading-nft-marketplace-knownorigin-301573028.html">
      Press release
    </a>
  </p>
  <p>
    <a href="https://techcrunch.com/2022/06/22/ebay-acquires-nft-marketplace-knownorigin/">
      TechCrunch
    </a>
  </p>
  <p>
    <a href="https://www.theverge.com/2022/6/22/23178699/ebay-acquires-knownorigin-nft-marketplace">
      The Verge
    </a>
  </p>
</div>


Creator Economy

eBay acquires NFT platform KnownOrigin

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
 <p>NFT marketplace, Magic Eden, has introduced a new platform called Magic Eden's Runes Platform. This platform enables users to trade their assets for Bitcoin (BTC) and buy Runes and Ordinals using their Magic Eden wallets.</p>
 <p>The main features of Magic Eden's Runes Platform include the ability to exchange assets for BTC, purchase Runes and Ordinals, and use the swap view to specify the amount of BTC to be spent on buying Runes. The platform also supports Ethereum, Polygon, BTC, and Solana in the Magic Eden wallet.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> Magic Eden's Runes Platform represents a strategic move by Magic Eden to expand its presence in the NFT market and strengthen its position in the BTC ecosystem. By allowing users to exchange assets for BTC and purchase Runes and Ordinals using their Magic Eden wallets, the platform not only improves the accessibility of BTC-based NFTs, but also demonstrates its focus on innovation and growth within the industry.</p>

Magic Eden launches BTC Runes platform ahead of schedule

<div>
 <p>Last month, SoundCloud implemented several updates including an interactive feature that allows users to engage with tracks uploaded on the platform. They also provided a new tool specifically designed for artists, plus a more efficient upload process for its users.</p>
 <p>The notable additions consist of a "like" option for comments, emojis to express reactions, filters for sorting comments, and an enhanced song upload tool for the artist's convenience. To promote higher levels of fan engagement, listeners are motivated to follow the individual whose link they have clicked on.</p>
 <p>SoundCloud believes that these enhancements will better the commenting experience, increase interaction with users, and ease the track uploading procedure for artists. The company also introduced a new search feature based on genres which will aid users in discovering and navigating through its extensive library of 375 million songs.</p>
</div>

SoundCloud introduces new interaction features and uploading tools for users

INCUMBENTS_PRESENT

<div>
 <p>YouTube has launched new shopping functionalities permitting creators to curate and showcase collections of products on their videos for monetization purposes.</p>
 <p>The fresh features encompass Shopping Collections that enables creators to accumulate products from favoured brands for viewers to peruse. These collections can be themed, for instance, a daily makeup assortment or a set of outfit choices, and are presented in the creator's product listing, store tab, and video explanation. Another novelty is an affiliate hub that provides creators an avenue to the most recent partners, competitive commission rates, and promotional codes. Furthermore, creators can appeal for samples from high-profile brands via the hub. Additionally, YouTube is incorporating Fourthwall, a website construction tool helping creators to efficiently administer their content.</p>
 
</div> <p><b>Analyst QuickTake:<br>
 </b> YouTube's latest Shopping feature expansion, which builds on last year's <a href="https:<br>
//techcrunch.com/2023/10/18/youtubes-latest-features-aim-to-help-creators-make-more-money-from-shoppable-videos/"> bulk tagging capabilities, </a> represents a strategic move to empower creators further and increase monetization opportunities. By allowing all Shopping creators to quickly tag products across their entire video library based on descriptions, YouTube is streamlining the process of monetizing older content. This not only incentivizes creators to continue producing high-quality content but also reinforces YouTube's commitment to fostering a robust creator ecosystem.</p>

YouTube launches new shopping features to boost creator monetization and engagement

<div>
 <p>Instagram has launched a Notify Sticker feature for creators to boost their engagement with followers. This feature alerts followers whenever a new post comes up.</p>
 <p>The Notify sticker primarily lets followers set reminders to view upcoming content from an account they follow. It offers creators another avenue to connect with their followers, especially those who show keen interest, by permitting them to receive alerts for specific content types. The sticker also attempts to counter the platform's algorithm that occasionally hampers the full visibility of a creator's posts among their followers.</p>
</div>

Instagram introduces new Notify Sticker to aid creators' audience engagement

<div>
 <p>Illuvium, a gaming platform using NFTs, secured USD 12 million in a Series A funding round. King River Capital, Arrington Capital, Spartan Capital, and Animoca Capital led the consortium of capital firms. This brings total funding for Illuvium to USD 60 million.</p>
 <p>The funds raised will be used for the launch of Illuvium's introductory series of interconnected games, set to release in Q2 2024. These games will offer players the feature to use shared NFTs across different games, aiming to deliver a unique gaming experience.</p>
 <p>Illuvium's objective is to revolutionize the gaming industry by creating a universe where the same NFT can be used in different game titles. This approach will enhance continuity and immersion for the players. With over a million registered users, Illuvium is said to have a one-of-a-kind revenue-sharing model. It offers investors who stake the platform's native token, $ILV, 100% of the in-game revenue.</p> 
</div>

Illuvium raises USD 12 million in Series A funding for continued platform development

<div>
 <p>Spotify is conducting an experiment in the UK, testing a feature that offers access to online courses from BBC Maestro, Skillshare, Thinkific, and PlayVirtuoso.</p>
 <p>The online courses on Spotify cover Music creation, creative pursuits, business learning, and healthy living in video format, accessible via Spotify's mobile and desktop apps. Users can make the video content audio-only and can access additional resources like PDFs. While access to these courses is free, a payment is needed to access the entire course content.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> Spotify is diversifying its content offering beyond music, podcasts, and audiobooks with its latest experiment, offering online courses in the UK. The move aligns with Spotify's strategy to increase user engagement and retention by providing a one-stop shop for different forms of entertainment and knowledge. By leveraging its existing user data and listening habits, Spotify can offer targeted educational content, potentially attracting and retaining users interested in self-improvement and learning. In addition, this experiment could pave the way for future subscription tiers, such as the speculated <a href="https:<br>
//www.theverge.com/2023/9/21/23884577/spotify-supremium-lossless-audio-tier-code"> "Supremium," </a> that offer additional features, such as access to online courses, as incentives for users to upgrade their subscriptions.</p>

Spotify launches online courses feature for UK users in new experiment

<div>
 <p>YouTube is introducing a new feature obliging creators to reveal if their content contains any AI-produced modifications. This addition includes labels for AI-made content and will first roll out on the mobile platform, followed by desktop and TV platforms. Non-disclosure could result in penalties like the video's removal or suspension from the YouTube Partner Program in the future.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> YouTube's new transparency rules for AI-generated content signify a proactive step toward addressing ethical concerns and potential risks associated with deepfake technology and synthetic media. By requiring creators to disclose altered or synthetically generated elements in their videos, YouTube aims to enhance transparency and protect viewers from misinformation. This initiative aligns with <a href="https:<br>
//blog.digimind.com/en/insight-driven-marketing/social-media-giants-fight-fake-news"> broader industry efforts </a> to mitigate the spread of misleading content across social media platforms.</p>

YouTube introduces disclosure requirements for AI-generated content

<div>
 <p>Magic Eden, a digital marketplace for NFTs, has introduced the "Diamonds" program, a points-based reward system designed to benefit users who have engaged in NFT-related activities since 2017.</p>
 <p>In this reward system, Ethereum users can accumulate points based on a variety of factors including transaction volume, timing of transactions, and the platform where these transactions were executed. Additional points can also be gained through royalties. To start gaining these rewards, users must link their Ethereum wallets with the Magic Eden platform.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> Magic Eden's rewards program for Ethereum users builds on the launch of cross-chain NFT rewards programs on the <a href="https:<br>
//sp-edge.com/updates/25826"> Solana network. </a> By extending rewards to Ethereum users, Magic Eden aims to engage one of the largest and most vibrant communities in the NFT space, thereby increasing its market presence and driving platform adoption. This cross-chain rewards initiative not only incentivizes Ethereum users to participate in the Magic Eden ecosystem but also serves as a gateway to attract users from different blockchain networks, building a more diverse and inclusive community.</p>

Magic Eden launches cross-chain reward program for Ethereum users

<div>
 <p>Kajabi, an online platform for content creators, has introduced an AI-powered tool named Creator Studio. This new marketing tool, launched in collaboration with Adobe Express, enables creators to transform their videos into diverse marketing content.</p>
 <p>Creator Studio is equipped with numerous features, such as the ability to create various content types from a single video – including social media snippets, emails, mini-courses, and community announcements. The tool is fully integrated with Adobe Express’s AI-powered video editor, which provides users with advanced capabilities such as AI-powered text effects, animations, images, and access to royalty-free music. Creator Studio leverages user data to train its AI models and offers an opt-out feature for users wishing not to contribute their data.</p>
 <p>According to Kajabi, more than 50,000 pieces of content have been developed using Creator Studio since its beta launch in May 2023.</p>
</div>

Kajabi launches Creator Studio AI with Adobe Express integration for new content creation

<div>
 <p>TikTok has introduced an innovative feature known as Creator Search Insights, a tool available in the app that enables users to detect and follow trending search terms in the platform.</p>
 <p>This distinctive feature of Creator Search Insights permits users to sift searches either by "Trending" or "For You," which reveals widespread searches throughout the application and searches pertinent to the user's content respectively. The tool additionally offers popularity percentages for every term and permits these terms to be saved. Moreover, creators are provided with a filter option for "content gap" subjects that have a high search rate but fewer videos. </p>
</div>

All Updates