• Acquia, a digital experience platform (DXP) that uses Drupal, an open-source content management system (CMS), announced a partnership and integration with Workato, an enterprise-level workflow automation platform to enhance the enterprise connectivity with Acquia’s customer data platform (CDP).

• As a result of the integration, enterprise users would be able to integrate Acquia’s CDP with 100+ of Wiorkato’s external services, covering a range of applications including marketing, analytics, and commerce via enterprise-grade application programming interfaces (APIs).

• The firm claims that the Workato-powered integrations can enable marketers to orchestrate personalized, AI-powered campaigns across the entire customer journey at speed. 

Analyst QuickTake: The partnership and integration with Workato significantly expand the number of technology integrations compatible with Acquia’s marketing cloud (~60 as of December 2021). This is a key value proposition offered to enterprise users of marketing clouds where the ability to integrate different solutions across the tech stack is a key concern.