All Updates

All Updates

icon
Filter
Partnerships
Acquia partners with Workato to expand enterprise use of Acquia’s CDP
Marketing Automation
Jun 28, 2022
This week:
Funding
Haber raises USD 44 million in Series C funding from Creaegis
Smart Factory
Yesterday
Geographic expansion
AML3D opens US technology center in Ohio to support defense and industrial customers
Additive Manufacturing
Yesterday
M&A
3D Systems sells Geomagic software portfolio to Hexagon for USD 123 million
Additive Manufacturing
Yesterday
Product updates
Meta launches AI model to enhance Metaverse experiences
Metaverse Platforms
Yesterday
Product updates
Noom launches oral weight loss medication program
Digital Wellness
Dec 12, 2024
Partnerships
Conduit Pharmaceuticals partners with SARBORG to integrate AI and cybernetics in drug development
AI Drug Discovery
Dec 12, 2024
Product updates
Absci selects drug candidate ABS-201 for hair loss treatment
AI Drug Discovery
Dec 12, 2024
Product updates
Evaxion develops AI-powered precision cancer vaccine concept
AI Drug Discovery
Dec 12, 2024
M&A
General Inception acquires Enable Medicine for undisclosed sum to boost AI-driven drug discovery
AI Drug Discovery
Dec 12, 2024
Partnerships
Dewpoint Therapeutics partners with ConcertAI to advance oncology drug
AI Drug Discovery
Dec 12, 2024
Marketing Automation

Marketing Automation

Jun 28, 2022

Acquia partners with Workato to expand enterprise use of Acquia’s CDP

Partnerships

  • Acquia, a digital experience platform (DXP) that uses Drupal, an open-source content management system (CMS), announced a partnership and integration with Workato, an enterprise-level workflow automation platform to enhance the enterprise connectivity with Acquia’s customer data platform (CDP).

  • As a result of the integration, enterprise users would be able to integrate Acquia’s CDP with 100+ of Wiorkato’s external services, covering a range of applications including marketing, analytics, and commerce via enterprise-grade application programming interfaces (APIs).

  • The firm claims that the Workato-powered integrations can enable marketers to orchestrate personalized, AI-powered campaigns across the entire customer journey at speed. 

Analyst QuickTake: The partnership and integration with Workato significantly expand the number of technology integrations compatible with Acquia’s marketing cloud (~60 as of December 2021). This is a key value proposition offered to enterprise users of marketing clouds where the ability to integrate different solutions across the tech stack is a key concern.

Contact us

Gain access to all industry hubs, market maps, research tools, and more
Get a demo
arrow
menuarrow

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.