Taboola, an AI-powered content discovery platform, announced that it has entered into a three-year exclusive deal with Penske Media Corporation (PMC), a leading independent global media firm, to integrate Taboola’s AI-powered content discovery and personalization platform across its media websites. Taboola also entered into an exclusive deal with She Media, a part of the PMC Group.
PMC, which has a monthly audience of more than 310 million readers, has a portfolio of 30+ leading entertainment websites including Rolling Stone, Billboard, BGR, Variety, Indiewire, and Hollywood Reporter.
The firm will also use Taboola News (news discovery app) to provide PMC content to Taboola’s readers across mobile devices.
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