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Taboola signs exclusive partnership with PMC to bring personalized content to top websites
Marketing Automation
Jul 10, 2022
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Marketing Automation

Marketing Automation

Jul 10, 2022

Taboola signs exclusive partnership with PMC to bring personalized content to top websites

Partnerships

  • Taboola, an AI-powered content discovery platform, announced that it has entered into a three-year exclusive deal with Penske Media Corporation (PMC), a leading independent global media firm, to integrate Taboola’s AI-powered content discovery and personalization platform across its media websites. Taboola also entered into an exclusive deal with She Media, a part of the PMC Group. 

  • PMC, which has a monthly audience of more than 310 million readers, has a portfolio of 30+ leading entertainment websites including Rolling Stone, Billboard, BGR, Variety, Indiewire, and Hollywood Reporter.

  • The firm will also use Taboola News (news discovery app) to provide PMC content to Taboola’s readers across mobile devices.

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