• ActiveCampaign, a leading customer experience automation (CXA) platform,  announced an integration with CallRail, a phone call tracking and analytics platform to enable small to medium-sized business (SMB) users to leverage insights from inbound phone calls to optimize their marketing campaigns. 

• As a result of the integration, ActiveCampaign users would gain access to CallRail’s real-time lead intelligence, providing insights on which ads, keywords, and campaigns generate the best leads while also automating the inbound call recording and management process. 

• CallRail is the first call analytics provider to be added to Active Campaigns’ application ecosystem. CallRail was also included in ActiveCampaign’s App Growth Accelerator Program, an exclusive group of app partners that recognizes best-in-class software providers.

<ul><li> Analyst QuickTake: The new integration that adds data analytics and intelligence capabilities as well as operations automation solutions is in line with ActiveCampaign’s intent of transforming into a complete customer experience solution. Another example of this trend is the integration with PandaDoc , a digital document creation and management solution to provide ActiveCampaigns users a more efficient way to create, track, and sign business documents.</ul>