Tealium, a customer data platform (CDP), launched "Tealium for Pharma," which it claims to be the industry-first CDP solution specialized for pharmaceutical firms that is compliant with patient privacy requirements such as HIPAA.
The new solution allows pharmaceutical firms to automatically gather data from varied customer touch points while remaining HIPAA compliant. The platform also has built-in integrations with healthcare provider (HCP) engagement tools and cloud storage providers, including Doceree, Veeva, and DMD in order to deliver personalized customer experiences.
<ul><li> Analyst QuickTake: Tealium stands out from other CDPs in terms of a large number of integrations its platform is compatible with. The new platform is likely to leverage existing integrations as well as new features such as identity resolution , which is likely to be directly applicable in the context of pharmaceuticals that possess sensitive patient information and must meet HIPPA and other strict compliance rules.</ul>
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