Benchmark Email, an email marketing campaign automation solution for SMEs integrated with a CRM, launched “Smart Content,” an AI copywriting tool to help marketers to write email campaigns at scale.
The solution allows users to use existing content to automatically generate ready-made content, which can then be edited.
The new solution is accessible to paid users, while free users receive credits to trial the service.
Analyst QuickTake: Benchmark Email has been leveraging AI to automate processes and broaden the capabilities of its email marketing platform. A case in point is the “Smart Sending AI” feature it introduced last month for improving email delivery.
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