Lusha, a B2B data intelligence platform for sales teams, announced the launch of AI-powered enrichment solution “Salesforce Data Enrichment (SFDE)” that provides users with the latest Salesforce contact and company information.
The solution offers 1) automated data enrichment 2) custom audiences based on rules, filters, and personalized criteria 3) recommended templates based on user activity and 4) access to Lusha’s data assets.
<ul><li> Analyst QuickTake: The firm believes that the transformation of inaccurate data records into complete sets of data will deliver new sales opportunities. The new solution builds on the company’s announcement during its fundraiser in November 2021 that it intended to deploy a part of the funds to improve its data quality.</ul>
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