Lavva, a New-York based and EVR foods-owned dairy-free yogurt brand, announced it has been acquired by Next in Natural, its lead operating partner, a New York-based business development studio. Following the acquisition, Lavva will be appointing Jeff Lichtenstein as its new CEO.
Liechtenstein, as the founder and CEO of Gourmet Guru, has helped the launch of brands such as Chobani, Stumptown Coffee, and Hu and has extensive experience in launching and scaling national CPG brands.
The company further revealed that as a part of its growth and innovation strategy it will be bringing in investors David Heller, Art Wrubel, and David Blitzer.
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