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Audience data intelligence startup DrivenIQ raises USD 15 million in Series A funding
Marketing Automation
Aug 25, 2022
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Marketing Automation

Marketing Automation

Aug 25, 2022

Audience data intelligence startup DrivenIQ raises USD 15 million in Series A funding

Funding

  • DrivenIQ, an audience data intelligence platform specialized in location-based insights, has raised USD 15 million in series A funding led by Capstone Technologies group which has invested in several rounds of funding for the startup. This brings the total funds raised by DrivenIQ to ~USD 16.2 million. 

  • Driven IQ provides a suite of customer data platform (CDP) and Customer experience management (CXP) solutions to enable brands to unify, collect, and ingest consumer data. The firm’s proprietary Geozoning technology enables it to track audiences on their phone and at their home and office to deliver targeted marketing communications. Driven IQ’s customers include Amazon Advertising, Simpli.fi, Direct Mail, and Microsoft Azure.  

  • The firm plans to use the funding to further develop VisitIQ, its audience management platform as well as DrivenID, its identity graph which analyzes online and offline consumer and behavior data for more than 14 billion customer records covering 230+ million U.S. households. 

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