• Blueshift, a marketing cloud providing both a customer data platform (CDP) and a full suite of campaign management platform (CMP) tools, announced the launch of AI recommendation recipes for marketers to create hyper-personalized customer experiences.    

• Features of the new solution include 1) 100+ pre-built AI marketing recipes covering a range of common use cases including abandoned cards, cross-merchandising, and trending content; 2) a drag-and-drop interface for campaign creation; and 3) advanced reporting and analytics for campaign optimization.

• The firm claims that over the past 12 months, marketers have hyper-personalized more than 10 billion messages using Blueshift's recommendation studio and have experienced 131% higher sales and 384% higher lead volumes. 

Analyst QuickTake: Compared with other ad personalization solutions such as Rokt and Yotpo, Blueshift’s personalization solution is built atop a CDP, which enables it to leverage customer profiles to provide data-driven recommendations, giving it an edge over its peers. The new solution, which leverages its patented AI recommendation technology, is likely to further extend its edge in this space, borne out by the noteworthy results experienced by its users.