• Salesloft, an end-to-end sales engagement platform, announced Salesloft Rhythm, a unified sales workflow solution, during its annual conference which it plans to bring to market in 2023.

• The new patent pending platform is a sales engine that can ingest sales signals from the Salesloft platform and 100+ partner APIs including Drift and 6sense. The platform will then leverage Artificial Intelligence (AI) to rank and prioritize these signals to provide insights and actions for sales teams. The firm claims that a unique aspect of its solution is that the platform will provide an explanation as to why the action is important and what the likely outcome will be. 

• In addition, the firm also announced a number of new features for enterprise users including expanded governance control capabilities as well as updates to its forecasting solution. 

<ul><li> Analyst QuickTake : The new platform and new features debuted by Salesloft indicates a clear focus on improving the Sales forecasting and analytics aspect of its platform which is amongst the most challenging and time-consuming aspect of the sales function. The solutions which leverage its Technology partner program launched earlier in the year, feature firms such as Drift and 6Sense which specialize in AI-driven insights providing the firm with a competitive edge. </ul>