Criteo, a commerce media company offering solutions to marketers, brands, and retailers, announced the launch of  Commerce Max, a new demand-side ad platform (DSP) for enterprise marketers specialized in retail media.  

The new self-serve, all-in-one solution leverages Criteo’s programmatic ad capabilities and claims that in addition to providing on-site sponsored and display ads, the new solution can also extend to off-site audiences off-site across open internet programmatic inventory. Through Criteo’s 150 global retail partnerships users can gain access to 4 billion+ product SKUs to optimize commerce performance.     

Criteo conducted the alpha stage of testing in the first half of 2022 with Criteo clients such as Best Buy and GroupM testing out the off-site advertising capabilities of the new solution. The full platform is scheduled to be unveiled on October 31.

Analyst QuickTake:   The firm claimed that the development of the new solution was accelerated with Criteo’s acquisition of IPONWEB . Despite the challenges faced due to the Russia-Ukraine conflict which required the relocation of the Russian-based engineering team which may have delayed the launch of its solution the favorable results received by its users that tested the new solution are expected to have a favorable impact on the firms financial performance in future.