Insurance provider Blue Cross Blue Shield of Massachusetts (BCBSMA) partnered with direct primary care providers Carbon Health and Firefly Health to launch a virtual primary care option for its members in January 2023.
Under the partnership, BCBSMA members will be able to choose either Carbon Health or Firefly Health to virtual access primary care, mental healthcare, and request in-person referrals. In addition, users will be provided with a welcome kit with medical devices for virtual care and access to mobile apps for multiple communications options.
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