Quantron, a German developer of electric and hydrogen commercial vehicles, has announced the launch of “Quantron US” to expand its geographical footprint across the North American market.

The company has appointed Richard Haas as CEO of Quantron US. Prior to joining Quantron, Richard served as president and CEO of Mahindra Automotive North America. Richard has also held the role of Director – Engineering for the Tesla Model S and was a former employee at Ford Motor Company. Quantron US plans to achieve a target of 50% of its turnover in North America by 2025.

Quantron’s new entity will focus on deploying its business model in the US with plans to develop new vehicle designs for fuel cell electric vehicles (FCEV) and battery-electric vehicles (BEV). The company also intends to offer a 360-degree product and solution ecosystem, consisting of vehicles and infrastructure for hydrogen production and refueling, under Quantron-as-a-service for its new entity.

Analyst QuickTake: Earlier last month, Quantron closed a EUR 50 million (USD 49.8 million) Series A funding round co-led by German machinery and equipment manufacturer Neuman & Esser and hydrogen fuel cell pioneer Ballard Power Systems. These proceeds were used to fund the company’s expansion strategy, including the launch of Quantron US while scaling up the development of FCEVs and BEVs. Additionally, the funds were also allocated to expand the company’s Quantron-as-a-service (QaaS) platform, Quantron’s partner network, and its Hydrogen Alliance to provide a 360-degree hydrogen platform for customers.