Lytics, a cloud-based customer data platform (CDP) and customer analytics and intelligence platform, announced the launch of Conductor, a customer data infrastructure (CDI) that enables enterprise users to create unified customer profiles. 

The solution will enable users to connect customer data across marketing channels and provide tools to manage customer data and customer identity and create unified profiles. Conductor will connect with Lytics suite of CDP solutions including Cloud Connect (customer data warehouse) and Lytics Decision Engine (customer analytics platform).

The firm claims the solution would result in improved RoI while reducing the cost of marketing campaigns.     

Analyst QuickTake: The new CDI solution is expected to form the centerpiece of its compostable CDP solution, which it claims to have pioneered. It represents the next generation of CDPs, built atop cloud data warehouses. The solution will leverage the cloud connect platform launched last year, along with the integrations with data warehouses including Google Big Query, Microsoft Azure, and Snowflake.