Fursure, a provider of a pet insurance marketplace and a mobile banking solution for pet parents, raised USD 3 million in additional seed funding, bringing its total funding to USD 6.6 million. The round was led by MaC Ventures, with participation from new investors such as Sure Ventures and Scrum VC, and existing investors Streamlined Ventures and Upside Partnership.
The company aims to funnel the fresh capital toward developing pet healthcare products in a bid to establish itself as a one-stop shop for pet parents.
Formed in 2020, Fursure provides a pet insurance comparison site for pet owners to compare and purchase pet insurance. In addition, the company also offers a debit card and banking app targeting pet parents which were launched in April 2022 to a 16,000-person waitlist. The debit card allows users to earn 5x more points on pet-related purchases that can be redeemed towards the cost of veterinary bills.
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