Bidstack, UK-based in-game advertising (IGA) platform, announced a sales partnership with Adscholars, a digital marketing consultancy service in India, becoming Bidstack’s first buy-side enterprise sales partner to support its activities in the region.
Bidstack will leverage Adscholars programmatic marketing expertise in the region to scale up its immersive ad solutions to offer unique brand activation options and experiences.
According to reports, India’s gaming market is predicted to be valued at USD 7 billion by 2026 and grow at a compounded annual growth rate (CAGR) of 30%.
Analyst QuickTake: The new partnership further strengthens Bidstack’s activities in the region which also includes partnerships with UNICORN to expand its operations in Japan, and with TotallyAwesome to bring its IGA solution to the APAC youth.
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