LightBox TV, a UK-based Marketing intelligence & management platform specializing in connected TV (CTV) advertising, raised GBP 1 million (~USD 1.2 million) in a seed round led by UK-based First Party Capital and US-based Aperiam Ventures.

LightBox TV provides a CTV Intelligence platform for advertisers to execute and manage advertising campaigns across CTV. The platform provides solutions to purchase, target, manage, and measure advertising campaigns. The firm claims that the platform enables multiple teams to work together on the same campaign while providing a streamlined solution for performance measurement and reporting. The firm's solution has been adopted by firms and independent agencies. 

The funding is earmarked for further product development for its solutions. 

Analyst QuickTake : Attention measurement and performance reporting are key features for display-based advertising like CTV which may explain the funding secured by LightBox TV by both UK and US investors which is noteworthy. Other established firms such as GumGum, a contextual intelligence platform have also been leveraging partnerships to improve attention measurement for their display advertising solutions.