Bloomreach, a marketing cloud specialized for both B2B and B2C retail and eCommerce brands, announced an integration between Bloomreach’s Engagement platform with Snapchat ads, Snapchat’s adTech solution. As a result, users will be able to leverage customer data and key segments from Bloomreach Engagement for executing ads on Snapchat. 

As a result of the integration, marketers can automatically sync their Bloomreach Engagement first-party customer data and activate audiences in real-time through the ad platform. Users can also leverage AI predictions to improve audience targeting capabilities while enabling ad campaigns to be deployed at scale.  

The firm claims this would lower marketers' customer acquisition costs while providing access to 319 million daily active users of the Snapchat app.

Analyst QuickTake: Since Snap launched its multi-channel ad marketplace in November 2021, which was followed by the launch of TikTok’s contextual ad solution in May 2022, there has been a growing interest in ad solutions for short-form video and mobile-based advertising which are amongst the fastest growing content consumption channels for consumers. Bloomreach joins a growing number of marketing automation solutions which also includes Tinuiti which has partnered with Snap to capitalize on this trend.