Act-On, a marketing cloud for small and mid-sized firms, announced the launch of a new marketing automation network to enable users to manage multiple marketing requirements including for separate brands, divisions, regions, client accounts, and distributors at scale. 

The new solution allows users to operate a main “parent” account through which marketing assets can be distributed and managed to “children” accounts which can be used for their own marketing goals. Features of the solution include centralized administration, account access, account provisioning, database management, and template sharing. 

The new solution is suited for firms following the channel partner model, mid-market & enterprise model, or the marketing agency model.

The firm claims that users of its marketing automation network have experienced a direct boost to their workflow efficiencies and provided a revenue lift. 

Analyst Quicktake: The new solution is a unique feature that addresses a growing need amongst firms that wish to juggle multiple brand identities and provides a competitive edge for Act-On’s solution compared to other marketing cloud solutions.