Demandbase, an account-based marketing (ABM) platform, launched a free edition of its Account ID solution which it claims to be an industry first. 

The solution provides users with access to Demandbase’s proprietary account identification technology which leverages unique third-party data coupled with machine learning and AI models to evaluate billions of data points, including behavioral signals, volume, and time patterns to identify customer accounts that are engaging with a brand. The technology is also capable of tracking visitor activity across offices, homes, and while on a VPN.

The firm claims that B2B revenue teams using the account ID solution can improve sales conversations by gaining actionable insights on previously unknown visitors to provide more targeted customer experiences for improving sales conversions.     

Analyst QuickTake: Demandbase’s decision to provide a 100% free edition of its account ID solution which is a sought-after feature may be part of its business strategy to onboard more users to its unified sales intelligence and ABM platform launched in July 2022 where the firm is a first mover in this space.