Lytics, a cloud-based customer data platform (CDP) and customer analytics and intelligence platform, announced an integration with Microsoft Advertising, enabling Lytics customers to activate first-party customer data within the Microsoft Advertising platform.
The integration uses the Bing Ads API to send user data, allowing Marketers to 1) import a CSV of emails, 2) encrypt emails, and 3) target those customers in campaigns on the Microsoft platform.
Analyst QuickTake: The new integration with Microsoft which provides adTech solutions for enterprise users is likely to facilitate Lytics attempts to expand in this market.
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