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Apple scales back its self-driving car project “Titan”
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Dec 7, 2022
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Dec 7, 2022

Apple scales back its self-driving car project “Titan”

Management news
Product updates

  • Multinational technology company Apple has reportedly scaled back its plans to enter the automotive market with a self-driving passenger vehicle–in its project dubbed “Titan.” The company initially planned to introduce a fully self-driving car by 2025–which now has been pushed back to 2026 and will not be fully autonomous either.

  • A few key personnel including the engineering executive in charge of the project have also departed the company, which also could have been a reason behind the delay.

  • Apple planned to build a self-driving car without the need for a steering wheel or pedals, but reportedly the company does not think this is achievable with the technology today. Instead, the car will have guided driving features that work on highways but will not be fully autonomous. The features include the ability to watch movies and multitask while on highways, alert the drivers when they need to switch to manual controls for city streets, etc.

  • The vehicle will come equipped with a custom array of LiDAR sensors, radars, and cameras, to deliver positioning information and lane and orientation data as required.

  • Analyst QuickTake: Today we notice continuous struggles of autonomous vehicle tech developers to bring their products to the market. In fact, peer startup Pony.ai announced an internal restructuring in November; Argo.AI closed down its operations earlier in October; and Aurora Innovation is also reportedly considering strategic actions , including the sale of the company, amid worsening market conditions. Intel’s autonomous tech development unit Mobileye also went public last month but at one-third of the valuation initially targeted. These recent developments suggest that autonomous vehicles will take a while to hit their stride.

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